Sony BMG sought to develop a modular information architecture and site design strategy to roll out across all their new artists sites. The project posed the challenge of creating easy to use sites that also reflect the vibrancy expected by music fans.
Lighthouse worked closely with Sony to systematically identify user groups and personas. We embarked on a behavioural research programme, meeting with a variety of music fans in order to understand their needs and identify best practice in the sevices they currently use. We iteratively prototyped wireframe solutions for example Sony artists, The Clash and The Manic Street Preachers.
The resulting modular information architecture and site design strategy has allowed Sony to consistently produce best practice artist sites for all their new site developments, recently starting with www.thehoosiers.com www.thetingtings.com and www.thescriptmusic.com.
Daniel Ayers, Director of Digital Services at Sony BMG said:
“Lighthouse Experience added genuine insight and value to the brief we gave them, which made a pleasant change from simply having my own document delivered back to me under someone else’s letterhead! Similarly, the work they carried out demonstrated a solid understanding of music consumers, and gave us tangible recommendations to implement. Those have undoubtedly helped us deliver some of the best, and best trafficked, artist websites in the industry.”